Twitter is turning to its users for help crafting its dehumanization policy, making a survey available via this blog post where people can share their feedback until Tuesday, Oct. 9, at 6 a.m. PST/9 a.m. ET. Legal, policy and trust and safety lead Vijaya Gadde and vice president of trust and safety Del Harvey outlined...
Survey Says: Twitter Wants Its Users to Help Craft Its Dehumanization Policy
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Dunkin’ Drops the ‘Donuts’ as the Latest Brand to Shorten Its Name
The latest in the name-shortening branding trend involves the stuff that America runs on: coffee. In what it calls an extension of its "first-name basis" with fans, the chain formerly known as Dunkin' Donuts announced at its Global Franchise Convention that it's now just Dunkin'. "Dunkin' Donuts has been on a first-name basis with its...
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Nielsen Social Content Ratings, Week of Sept. 17: 70th Primetime Emmy Awards Take the Trophy
The 70th Primetime Emmy Awards drew 5.132 million interactions across Facebook, Twitter and Instagram during the week of Sept. 17, topping the Nielsen Social Content Ratings list of television series and specials. The awards show on NBC was distantly followed by WWE Monday Night Raw on USA Network (1.8 million interactions across the three social...
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Twitter Brought the Fantastic Beasts: The Crimes of Grindelwald Trailer to Billboards
Some Fantastic Beasts took over billboards in New York, Toronto and Tokyo, with an assist from Twitter. Legendary author J.K. Rowling debuted the trailer for upcoming feature film Fantastic Beasts: The Crimes of Grindelwald on NBC's Today Tuesday morning. Shortly thereafter, the trailer was exclusively available on Twitter, complete with a special cast introduction, and...
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Brands Need to Be Prepared for the Inevitable Crisis, Bozoma Saint John Says
When it comes to a brand crisis, it's not a matter of if but when, according to Endeavor CMO Bozoma Saint John, who emphasized her point to Brandweek attendees by humming the theme song from Jaws. To prepare for the inevitable disaster, and manage it well, Saint John believes brands need to look internally at...
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Pinterest Is Opening Up Its First Office in Canada Next Month
Pinterest will set up shop in its first Canadian office next month, in downtown Toronto, where newly hired country manager Erin Elofson will run the show. Elofson most recently led sales teams at Facebook Canada. Prior to that, she spent 11 years with Microsoft Canada, acting as the global lead for the company's partnership with...
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eMarketer: Snapchat’s Self-Serve Platform Means More Advertisers, Less Revenue
While the move to a self-serve advertising platform in June 2017 sparked a rise in the number of advertisers on Snapchat, it also resulted in lower ad prices on the platform, according to the latest forecast from research outfit eMarketer. eMarketer lowered its projection for 2018 net digital ad revenues in the U.S. to $662.1...
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New Report Finds We Have Less Patience With Rebuffering Videos
The amount of video watched online continues to grow as viewing habits change, according to this year's State of Online Video report from Limelight Networks, a company that provides a content delivery network. The company surveyed more than 5,000 consumers from several countries (France, Germany, India, Italy, Japan, the Philippines, Singapore, South Korea, the United...
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WhatsApp: Here’s How to Hide Your Status Posts From Certain Contacts
Did you know that WhatsApp allows you to hide your Status posts from certain contacts? Our guide will show you how this works. Note: These screenshots were captured in the WhatsApp application on iOS. Also note, this process is a bit different on iOS and Android. Step 1: On iOS, tap "Status" in the bottom-left...
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6 Logo Design Tips That Will Make Your Brand Stand Out
If your goal is to build a brand or get your website noticed, the first thing people look for is your logo. Your logo is your brand identity and a visual that people should be able to immediately identify. The best kind of logos are inextricable with a certain brand, like Coca-Cola, McDonald's and Nike....
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CollegeHumor Launches New Ad-Free Subscription Service
CollegeHumor is launching an ad-free subscription service called Dropout to give fans even more content. The service will exist on a completely new website and launches in beta today at a tiered pricing model, which depends on how long a fan commits to the service. For example, the service will cost $5.99 per month for...
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How Voice Activation Will Transform Healthcare and Streamline Its Processes
"Alexa, play two o'clock nightmares." Out of context, this seems a bit off. But when you learn that "two o'clock nightmares" is the name of a soothing playlist assembled by a man paralyzed by a spinal injury and plagued by chronic anxiety that is often at its worst in the middle of the night, you...
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Used Car Startup Vroom Kicks Off Its Rebrand With Quirky New Work Directed by Tim and Eric
Vroom, which aspires to become the Amazon of used car sales, tapped comedy duo Tim and Eric--Tim Heidecker and Eric Wareheim of Tim and Eric Awesome Show, Great Job! fame--to direct its first campaign from Anomaly as it kicks off a rebranding initiative aimed at establishing the online used car retailer as a national household...
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Oculus Is Finally Releasing a Full Standalone VR Headset, Shipping in Spring
This spring, Oculus, the Facebook-owned virtual reality company, will release Oculus Quest, a standalone VR headset that doesn't require a computer or external wall sensors and that still gives users full freedom to move around within their environment. The Quest, which has been long rumored as the company's Oculus Santa Cruz project, will retail for...
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FCC Rules Against U.S. Cities to Speed 5G Deployment
The Federal Communication Commission (FCC) voted on today to curb how much local governments can charge cell carriers to install the network equipment needed for the next generation of cell service. The ruling comes after a series of standoffs between wireless companies and various U.S. cities over the fees associated with the review process for...
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What Marketers Think About Running Ads in Facebook Stories
The number of people using Facebook Stories on a daily basis has doubled since May, and their experiences are about to change drastically. The social network announced this morning that Facebook Stories ads are now available to all advertisers globally. Facebook said in May that Stories had 150 million daily users, and it began a...
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During Senate Hearing, Tech Companies Push for Lax Federal Privacy Rules
As concern over personal data protections continues to mount, representatives for six major tech and communications companies, including Google, Amazon and Apple, told federal lawmakers today that they supported federal data privacy legislation--so long as it is not nearly as strict as the European Union's General Data Protection Regulation (GDPR) or the California Consumer Privacy...
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Snapchat Is Rolling Out 3 New Ecommerce Features
Snapchat's busy week continued with yet more ecommerce features for advertisers and brands. After announcing a partnership with Amazon to test visual search shopping, Snapchat is debuting three new features--one was previously in testing. The first, shoppable Snap ads now called Collection Ads, officially roll out in October to every advertiser. The company also announced...
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In Trying to Follow the Wellness Trend, Weight Watchers’ Rebrand Falls Flat
Global weight loss management company Weight Watchers announced this week they renamed to WW, leaving many people confused by the rebrand. The stem of such confusion occurred when the chief executive was unable to explain what the letters WW stood for. They do not stand for Weight Watchers or "Wellness that works," a phrase the...
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See How Las Vegas Love Blooms in Only 8 Seconds in These Stylish Ads for Park MGM
Even if the science is flimsy, it's an intriguing notion to think that it takes a mere 8.2 seconds to fall in love, according to the journal, Archives of Sexual Behavior. Another study, from Microsoft, claims that our modern attention span is shorter than that of a goldfish. Again, about 8 seconds. (Pity the person...
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