"Grind time, baby!" Kevin Hart is ready for the day. In fact, he's pumped. On this particular morning in early September, Hart's about to plug the hell out of his new movie, Night School, on morning radio and television in Atlanta. The comedy, which he cowrote and stars in opposite Tiffany Haddish, is about to...
Kevin Hart Just Might Be the Hardest-Working Man in Branding
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These 10 Comeback Brands Maximized Their Moment and Recaptured Their Cool Factor
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The Marketing Geniuses Behind Burger King and Anheuser-Busch Reveal Their Trade Secrets, to Each Other
It's rare to hear unguarded conversations between two of the industry's leading CMOs. How often do major marketers truly let loose during press interviews or run-of-the-mill conference panels? That's why Brandweek is asking world-class CMOs to interview one another: to find out what keeps them up at night, why they aren't using agencies of record...
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Once the Brand of Bros, Dollar Shave Club Is Now Aiming to Conquer the Wellness Market
Could Dollar Shave Club, the former disruptor known for its budget-friendly razors and renegade marketing tactics, be the next big men's wellness brand? That's the vision the company's been pursuing since being acquired for $1 billion in 2016 by Unilever. The corporate behemoth wants consumers who relied on Dollar Shave Club to deliver high-quality, low-cost...
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Take a Tour of Target’s Redesigned Store of the Future
Stop us if you've heard this one before, but traditional retail businesses have encountered their share of hurdles in recent years (like declining sales and rising digital competitors). As ecommerce continues to win over shoppers, retailers are searching for new ways to keep customers coming back to brick-and-mortar stores. For Target, the solution to win...
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Editors’ Letter: Our Coverage of Brands Has Never Been More Interesting, or Important
The original Brandweek magazine rolled into Adweek years ago, but the name has endured in many readers' minds. Today it's back, reimagined for 2018. Executives convening in Palm Springs, Calif., for our first Brandweek experience are receiving a special conference-edition magazine by the same name, full of insightful stories about the world of brand marketing....
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How Away Shook Up the Sleepy Luggage Market With a Simple, Colorful Carry-On
Jen Rubio remembers the first time she saw a piece of Away luggage out in the world. It was February 2016, and Rubio--who founded the company with fellow Warby Parker alum Steph Korey the year before--was on a moving sidewalk in JFK's Terminal 4. The brand had just begun shipping its first batch of 2,000...
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Wunderman Acquires Majority Stake in Marketing Technology Performance Company Emark
WPP global digital agency Wunderman has acquired a majority stake in marketing technology performance company Emark, strengthening the agency's Salesforce practice. "We have been following Emark's stellar progress for the past three years and are delighted to have them join the Wunderman family," Wunderman U.K. group CEO and global CTO Stephan Pretorius said in a...
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IHOP Created a Pumpkin Pancake Beer, Literally Infused With Buttermilk Pancake Mix
Let's take a quick look at IHOP's year so far. It changed the name to IHOb (temporarily) to promote its burgers, and panic ensued. However, by all accounts, it worked pretty well--or not, depending on who you talk to. Then, it was back to pancakes. Now? IHOP is getting into the beer business--albeit, like its...
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Walmart Is Putting Lettuce on the Blockchain
Walmart and Sam's Club have asked their suppliers of leafy greens to start using blockchain technology to ensure "real-time, end-to-end traceability from farm to table" and to "speed up identifying, researching and reacting to food safety situations." In a statement, Walmart said these systems are expected to be in place by September 2019. Blockchain is...
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4 Key Takeaways We Learned in Ad Tech Last Week
In the latest installment of Adweek's brand new programmatic advertising vertical, we rounded up the latest news in the ad-tech world so that you don't have to wade through all the jargon. Here's what happened last week that you should know. 1. It looks like Google is now the ultimate arbiter of trust in online...
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Google Releases Proposed Privacy Framework in Advance of Senate Committee Hearing
Two days before a scheduled Senate hearing on consumer data privacy, Google has released a proposed data protection regulation framework for any potential federal privacy laws that could impact the digital advertising industry. In a blog post and accompanying document, Google chief privacy officer Keith Enright wrote that Google supported some privacy regulation, which he...
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Twitter Is Doing Its Part to Get Out the Vote in the U.S.
Nonprofit, nonpartisan organization TurboVote has been the darling of social networks of late, with Twitter announcing that the two companies partnered to launch a National Voter Registration Day campaign, following similar TurboVote initiatives with Facebook and Instagram. Starting Monday, people on Twitter began seeing prompts in their timelines with information on how they can register...
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Can CBS Make Murphy Brown a Hit, Again?
In the past few years, broadcasters have successfully attracted audiences with revivals of hit '90s series, from The X-Files (Fox) to Will & Grace (NBC) to Roseanne (ABC). Now CBS will try to continue the streak when it brings back Murphy Brown on Thursday, 20 years after the sitcom, starring Candice Bergen as the legendary...
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The Skin Cream That Celebrities Swear by Was Created by a Nurse Nearly 90 Years Ago
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Partners in Crime Leans on Freelancers to Shake Up Agency-Client Relationships
Partners in Crime may only have a full-time staff of two, but its reach is wide. Since starting in 2015, the agency has worked with clients like eBay, REI and Sheraton. It handles this heavy load through the help of freelancers--or what Partners in Crime's founder, industry vet Stephen Goldblatt calls the "independent workforce." Growing...
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This Designer Rejected a 6-Figure Salary at Apple to Become Partner at Age 25
Turning down a six-figure gig with Apple in the early stages of her career was a gutsy move, but Jessica Walsh--now partner, art director and designer at Sagmeister & Walsh--has no regrets. Her goal was to run a studio, and the decision paid off in the end. "It was always very clear to me that...
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LinkedIn Lit Up the Next Stage of Its ‘In It Together’ Campaign With an Emmy Spot
LinkedIn continued its strategy of using major awards shows as launching pads for its campaigns. The third phase of LinkedIn's In It Together integrated marketing campaign kicked off with television spots during the 70th Primetime Emmy Awards Sept. 17 in four large U.S. markets, accompanied by out-of-home, radio, digital, online video, social and search components....
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HBO’s All-Star Cast Quietly Urges Americans to Vote in a Powerful Spot
Celebrities have donned black for Time's Up, marched on the White House advocating for women's rights and gun reform, and ultimately have been the face and driving force behind social change across America. But come November, the only voice that will truly matter is the voice of the American people--granted they get to the polls...
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Instagram Co-Founders Abruptly Depart, Leaving the Company’s Path Forward Unclear
Instagram co-founders Kevin Systrom and Mike Krieger abruptly departed the company Monday night, leaving the future of the Facebook-owned app uncertain. In a statement, Systrom, Instagram's CEO, wrote that he and Krieger were "ready for our next chapter." "We're planning on leaving Instagram to explore our curiosity and creativity again," Systrom wrote. "Building new things...
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