Texas A&M and ADWEEK Are Launching a Year-Round Media Platform Together
ADWEEK and Texas A&M have teamed up to launch a year-round media and events partnership called ADWEEK at Texas A&M. The university will become a regular stage for marketing and business...
View ArticleMatt MacDonald Leaves VCCP for Omnicom’s Merkley+Partners
Filling a role that's been vacant since 2024, MacDonald has the task of reshaping the agency’s creative approach
View ArticleAura Wants to Be the Social Network for People You Love, Not Just a Gift for...
With its largest-ever campaign, Aura wants to turn a popular gift into an everyday way to stay close.
View ArticleMeta’s TikTok Link Ban Could Hobble Media Buyers’ Creator Campaigns
Blocking a rival makes sense, buyers say, but stopping brands from linking to TikTok is another matter.
View ArticlePublicis Thanks Omnicom For Market Consolidation As Q3 Growth Hits 5%
CEO Arthur Sadoun thanked Omnicom for consolidating the holdco landscape.
View ArticleWith Fewer Big Holdcos, Arthur Sadoun Says Client Conflict Is No Longer a...
The Publicis CEO declined to discuss PepsiCo and Coke, but said managing competitors is becoming more common in a consolidated market
View ArticleThe New Frontiers of Commerce Media
This post was created in partnership with SMGAs retail media networks evolve, brands are finding new ways to connect with consumers, creating new opportunities and challenges.During ADWEEK House...
View ArticleBreaking Down the New Customer Acquisition Playbook
This post was created in partnership with ShopifyKey takeawaysMarketers must contend with a fragmented customer journey and evolving customer behaviors when calculating customer acquisition...
View ArticleHow Brands Can Build on Holiday Shopping to Inspire Lasting Loyalty
This post was created in partnership with RoundelHoliday shopping allows brands to surprise and delight consumers. And there’s a huge opportunity to turn those seasonal moments into lasting...
View ArticleCapturing the Moving Target of Consumer Intent
This post was created in partnership with Uber AdsBrands still trying to follow the linear customer journey and sales funnel path could be left in the dust.During an ADWEEK House […]
View ArticleJupiter Festival Lined up Splashy Sponsors but Had a Soft Landing In Its...
Organizers say 2,231 attendees met their goal but the show felt sparse at times.
View ArticleTicker: Former WH Press Secretary Karoline Leavitt Joins Fox News
Leavitt starts her new role in November.
View ArticleHealth Marketing Is Moving From Information to Navigation
This post was created in partnership with Publicis HealthKey takeawaysA health journey can now begin long before a formal moment of care, sparked by a smartwatch vibration, a TikTok scroll, […]
View ArticleHow MLB Made an Urgent Pitch to Fans for the 2026 Playoffs
The MLB playoffs are seeing a ratings boost, and some of the credit likely goes to the league's 'No Time Like October' campaign.
View ArticleBrands Can Expect a Longer Holiday Shopping Season and Thriftier Consumers
This post was created in partnership with IbottaElevated grocery prices and anticipated holiday financial stress are already making shoppers more selective about which brands earn a spot in their […]
View ArticlePeople Are Getting Together—Will Brands Meet Up With Them?
This post was created in partnership with Atmosphere TVConsumers are forgoing solitary time for social experiences, spending time in public spaces like bars, gyms, and restaurants. This shift presents...
View ArticleBuilding the Right Team Is More Important Than Ever for Marketers
This post was created in partnership with Weber ShandwickAs AI streamlines workflows and marketing budgets tighten, human collaboration and partnership remain as important as ever to create strong...
View ArticleAward-Winning Agencies Talk TikTok
This post was created in partnership with TikTok for BusinessMedia buying should be more than placing ads—it should help brands connect with audiences, navigate a changing media landscape, and make […]
View ArticleWalmart Tests Placing Marketplace Inventory In Stores For Pickup and Delivery
Items from third-party sellers could soon arrive alongside shoppers' grocery orders.
View ArticleCNN’s Top Anchors to Host Sunday Night Specials Ahead of Midterms
Abby Phillip kicks off the rotation schedule for the two-hour specials.
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